End-to-end solutions covering library prep, sequencing, and informatics with >$1B investment in our product roadmap
Channel partner program
VRÕæÈ˲ÊƱ global channel partners are a robust network of authorized distribution partners. The Channel Partner Program is designed to help businesses grow revenues by leveraging the power and successes of VRÕæÈ˲ÊƱ next-generation sequencing and array-based technologies.
Access growth opportunities to unlock the power of the human genomeÌý
NGS market leader
Platform for growth
Channel Partner programs, experiences, and systems to accelerate your growth and extend the reach of genomics to your customers
Corporate social responsibility
Deepen your impact on human health and by serving as a champion for patients, our communities, our people, and our planet
Types of channel partners
Value-Added Distributor (VAD)
Markets, resells, distributes, and services the full portfolio of VRÕæÈ˲ÊƱ products across the territory.
Distributor
Markets, resells, and distributes the full portfolio of VRÕæÈ˲ÊƱ products across the territory. Eligible for Channel Partner Program.
Aggregator
Facilitate transactions for limited end customers or products within the territory due to customer requirements or need for product bundling.
Lead-gen provider
Provide sales and marketing services within a certain segment or territory for a commission.
Your platform for growth
The VRÕæÈ˲ÊƱ Channel Partner Program supports your journey from onboarding to your first sale and beyond.
Tailored to your role
Persona-based curriculum across a variety of roles including Senior Management, Sales, Marketing, Field Service Engineer, Field Application Scientist, and others
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Automated through learning management system
Strengthen your team’s skills via trainings, which will be automatically assigned and tracked through our Learning Management System for a streamlined workflowÌý
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Self-service access
All onboarding and continued learning content is available on-demand through our VRÕæÈ˲ÊƱ Content EngineÌý
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Comprehensive curriculum
Content and trainings will cover the VRÕæÈ˲ÊƱ product portfolio, key applications, market segments, and professional developmentÌý
Commercial trainings
- Sales trainings for New Product Introductions Ìý
- Product features & functionalityÌý
- Target customers and relevant value propositionsÌý
- Market participants informationÌý
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Customer-facing materials
- Product overviewsÌý
- Key benefitsÌý
- Workflow overviewsÌý
- Technical specificationsÌý
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Data sheets and spec sheets
- Performance parametersÌý
- ApplicationsÌýÌý
- Ordering informationÌý
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Customer stories and interviewsÌý
- Success story examples across market segments with key challenges and solutions deliveredÌý
Training
- In-depth training on NGS sequencing technologyÌý
- HardwareÌý
- ApplicationsÌýÌý
- BioinformaticsÌý
- Support on-system complianceÌý
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Field support
- Technical support through phone & e-mailÌýÌý
- Escalation and 2nd level support from experienced VRÕæÈ˲ÊƱ Service Engineers & Application ScientistsÌý
- TroubleshootingÌý
- DiagnosticsÌý
Marketing Central
- Provides the tools for creating an annual marketing plan & strategyÌýÌý
- Position and utilize the VRÕæÈ˲ÊƱ brand in your marketing programsÌýÌý
- Repository for printable assets, logos, images, and product photosÌý
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Demonstration Unit
- Enables the purchase of a demo unit for our channel partner business growth to showcase and do proof of conceptsÌý
- Helps establish the channel partner as the VRÕæÈ˲ÊƱ technology expert in their regionÌý
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New to NGS trainingÌýÌý
- New to NGS Trainings help drive prospective customers who are looking to transition to Next Generation Sequencing (NGS)Ìý
- Introduce customers to the VRÕæÈ˲ÊƱ portfolio while educating them on core NGS conceptsÌý
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Certified Pre-OwnedÌý
- Certified Pre-Owned (CPO) instruments provide another avenue for growing business with customersÌý
Territory plan
Help you build your pipeline with a sales plan that tracks progress across key market segments, product types, and accountsÌý
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OpportunitiesÌýÌýÌýÌýÌý
Manage your customer opportunities to enable accurate pipeline health analysisÌý
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Quotes
Request quotes in one platform in collaboration with your Partner Account ManagerÌý
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Trainings and user guidesÌý
Direct links to trainings and quick reference guides for the VRÕæÈ˲ÊƱ Channel Partner Portal, the VRÕæÈ˲ÊƱ Content Engine, and other toolsÌý
Quarterly newsletter
Quarterly updates on the Channel Partner Program sent to your entire organization
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Best practices sharingÌýÌý Ìý Ìý
Opportunities to learn and to share best practices with VRÕæÈ˲ÊƱ and other Channel Partner organizations
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Partner and customer experienceÌýÌýÌýÌý
Annual surveys will capture feedback from Channel Partners and end customers to identify ways to optimize the Partner and Customer ExperienceÌýÌý
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Global Advisory Council Ìý
A cohort of Elite Channel Partners that serve as the voice of the broader partner community, collaborating with VRÕæÈ˲ÊƱ to address key market needs
Escalating tiers and benefitsÌý
Reward you across a tiered program, where increasing performance expectations also provide higher benefit valueÌý
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Tailored to your regionÌý ÌýÌý
KPIs (Key Performance Indicators) and Benefits are selected based regional strategiesÌýÌýÌýÌý
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Cross-functional effort
KPIs across a variety of functional areas are considered in measuring Channel Partner performance
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Automated scorecard
The performance management scorecard is refreshed daily, and can be sent to you monthly
Reach out about regional channel partnerships
To apply or obtain information about channel partners in your region, please send an email to the appropriate address listed below.